You probably wouldn’t think that Governor Palin’s sudden resignation and an article about how Coke and Pepsi are trying to reverse declining soda sales by tweaking the packaging are related, but I think they are.

The Atlanta Journal Constitution ran an article this past weekend about the new packaging that Coca-Cola is testing. They hope it will make Coke products cool enough that you’ll forget how bad they are for your health and buy them anyway. High fructose Joe Camel.

The new packaging takes up more space, both in shipping and on store shelves. The new packing probably uses more plastic (ie, oil) per ounce of product as well. In other words, the product is the same, the shipping is LESS efficient, more waste goes into the landfills, but its OK, because they’ll make more money by charging more per ounce and hoping you won’t be rational enough to care. As long as there’s room under the credit limit, you’re going to be the coolest obese diabetic on the block.

Sarah Palin is hoping that marketing trumps the truth as well. It was easy to have high approval ratings when Alaska was rolling in oil money – not so much governing in a depression. So she’s bailing out now and starting work on the 2012 campaign. By then people will forget how she quit in the midst of her first term as governor. Just what we need in a President – someone who flees the kitchen when it gets hot. It amazed me how many people in 2008 saw her as a champion of Puritan (oops, I mean Christian Taliban) family values when it was plain she could not communicate those values to her own children.

Wise up people – toss the covers and examine the books.

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